As an advertising account executive, you’ll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You’ll be responsible for the coordination of advertising campaigns and therefore communicate clearly to all those involved. You may also be known as an account handler.
It is vital to understand the needs of your clients, which you’ll learn through liaising closely with them throughout campaigns, often on a daily basis. You’ll also manage administrative and campaign work to ensure that advertising projects are completed on time and on budget.
As an advertising account executive, you’ll need to:
meet and liaise with clients to discuss and identify their advertising requirements
work with agency colleagues to devise an advertising campaign that meets the client’s brief and budget
present (alongside agency colleagues – particularly the account manager) the campaign ideas and budget to the client
work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies
liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both
ensure that communication flows effectively
negotiate with clients and agency staff about the details of campaigns
present creative work to clients for approval or modification
handle budgets, manage campaign costs and invoice clients
write client reports
monitor the effectiveness of campaigns
undertake administrative tasks
arrange and attend meetings
make pitches, along with other agency staff, with the aim of securing new business for the agency.
Submit a video CV of 2 minutes or less to have all our attention at email@example.com