This is a superb opportunity to join a leading, global gourmet food and retail organisation, مقرها في دبي.
They are looking for a Brand Manager/Brand Director to lead Brand Strategy, Management and Positioning. The successful candidate will have a superb blend of Marketing, تسويق, Financial Management and Operations skills.
الواجبات الرئيسية هي
• استراتيجية العلامة التجارية, including the setting of style guides, إرشادات العلامة التجارية, brand vision and value proposition to set a course for the short, متوسطة وطويلة الأجل.
* Planning and execution of all communications and media actions on all channels, including online and social media
* Managing product and packaging development, pricing and new product launches as well as developing and working with operations team to execute new business opportunities
* Creating and managing promotional collateral to establish and maintain product branding and consistency across a network
* Develop engaging and compelling marketing communication, creating emotional connections to target consumers; drive critical new thinking behind resources utilization, focusing on the target consumer and how they consume content/media (including digital, اجتماعي, تواصل اجتماعي, مناسبات, علاقات عامة, etc. Managing the budget for advertising and promotional items
The client is looking for individuals who can demonstrate proven Brand knowledge and expertise in a similar field.