Purpose of the role;
Leads his/her brand portfolio, through creating marketing plans and executing marketing activities, in line with global brand strategies and sales/profit guidelines.
Collect all necessary information to be able to prepare and to propose the P&L of his/her Product Groups to the Marketing Manager
Gather all needed information related to products and brand to market them (packaging, legal information, name registration etc.).
Lead all product development and adaptation processes, including localizing products or managing packaging translations.
SAR (Sales Analysis Report): Define forecast for the line of product he/she is responsible for, update P2M when needed, and adjust FCs on a monthly basis.
Establish the marketing brand plans for his/her product groups and submit to the Marketing Manager and Country Manager for approval.
Fully integrate all brand content and licensing in marketing plans
Brief, implement and control all media plans for his/her products on TV, digital and all other required media (including social media community management)
Work very closely with media agency for the implementation of media campaigns.
Lead effectiveness of used media and adapt if necessary.
Post Production: Amend TV commercials and other assets to local needs (language and/or change creative form).
Initiate new commercials or assets when required to answer local needs.
Initiate promotions to grow the brand and/or counter the competition.
Brief, create and follow up creative artworks
Brand content (video shorts, product app, demo video, etc): Optimize brand content exposure through different media (brand website, YouTube channels, social media for relevant target, broadcaster website, retailer catalogs, other partners, etc…)
Licensing: work closely with the EMEA consumer products team and the licensing agency to set up cross-category activities, optimize licensed products development & sales (non-core toys, publishing, apparels, video games, etc)
Follow up competition in terms of sell out/marketing activities (sell-out reports, store checks, via online, etc)
Compare other markets’ performances and marketing activities
Initiate and implement public relations activities for his/her brands, leading the PR agency.
Report and control all activities of the PR agency.
Be responsible for the A&P Budget and lead the follow-up (PR & PO creation and other SAP processes) done by the Marketing Assistant
Align with the Marketing Manager on A&P budget on a monthly basis
Be the expert on the brand (product and target group), field experience (store checks)
Propose and implement necessary tests or research in order to get a better knowledge of the brand and/or specific product potential.
Initiate meetings with sales when necessary on specific subjects and/or products.
Prepare and present the brand and marketing presentations to key customers (previews) and the sales team.
Be responsible for accurate info on prices lists, sales analysis reports, etc
University degree in business management / marketing
At least 3 years of experience in managing a brand preferably gained in an international operating company
Relevant experience and appetite for digital marketing and product management
Fluent in English (and preferably in Arabic) at a full professional level
Product affinity and identification
Strong problem-solving skills and service orientation
Evidence of ability to persuade and influence
· Excellent presentation and communication skills
· Very good MS-Office knowledge, especially Excel and Powerpoint
· Team player attitude
· Hands-on mentality in a very dynamic environment
Highly analytical and creative skills
Experience and proven success in achievement of digital marketing opportunities