Brand Manager - Waterproofing & Construction Chemicals

Scib Paints

Key Responsibilities

1. Product Knowledge
Deep understanding of waterproofing & construction chemicals range (e.g., cementitious, acrylic, PU).
2. Market & Customer Insight
Identify key segments: contractors, applicators, consultants, and homeowners.
3. Brand Positioning
Position SCIB construction as trusted, durable, and locally adapted.
Build differentiation through quality, ease of application, and long-term protection.
4. Channel & Trade Marketing
Support dealer/distributor promotions with training, POS material, and demo kits.
Engage applicators with loyalty programs and certification workshops./p>

Support both project and specification teams along with on land support
5. Campaigns & Communication
Seasonal campaigns during rainy months.
Mix of ATL, BTL & digital short videos, on-site demos, influencer partnerships.
6. Sales Support
Equip sales teams with brochures, project case studies, and competitive benchmarks.
Local promotions to drive conversion in key cities.
7. Performance KPIs
Brand awareness, lead generation, product trials, and sales growth in waterproofing & construction chemicals category.

• Bachelor s degree in marketing, Business Administration, Chemical Engineering, or a related field.
• 4 to 7 years of proven experience in brand management, preferably within the construction chemicals or building materials industry.
• Strong understanding of waterproofing products and construction chemical solutions.
• Demonstrated ability to develop and execute successful brand and marketing strategies.
• Excellent analytical skills with the ability to interpret market data and consumer insights.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing budgets and delivering projects within set timelines.
• Proficiency in digital marketing tools and platforms.
• Ability to work effectively in a fast-paced, office-based environment.
• Strong project management and organizational skills.