This role is not for the faint of heart, but if you are up for the challenge here is a snapshot of what you will do;
• Be the custodian of our brand and drive a significant shift in brand awareness through both PR and social media
• Own the brand, be obsessed with the brand and evolve a brand image that attracts people to GSA Did we mention this is a brand role?!
• Create the storytelling strategy and make it happen; maintain the brand voice in everything we do.
Build a multi-faceted strategy to accelerate GSA s brand awareness, focusing heavily on social media outreach, influencer marketing and strong storytelling content campaigns
• Develop and manage strong relationships with both internal and external stakeholders including customers, research agencies, media agencies, press, investors, partners and universities everyone is in your little black book!
• Take the lead in all PR activities including partnering with our leaders globally to book guest speaking spots and panels as well as exclusive PR opportunities You ll really put them on the map!
• Build and own the brand strategy including setting of style guides, brand guidelines, brand vision and value