مدير فئة

- The job holder is responsible and accountable for (but not limited to) the following:
- Defining the brand and trade strategy for each category in which the Company plays
- Brand management: strong understanding of brand persona, archetype, equity and translating it into communication (similar experience in GCC)
- Working with NPD & Innovation lead on forming a POV on new categories
- Bringing the outside in – translating market knowledge (from sales team as well as own market work) into brand & trade strategy
- Forming the POV on proposition (packaging, pack sizes, pricing, variants etc.) for each category with strong consumer rationale and aligning the same with multi-functional stakeholders
- Crystal-clear definition of target consumer, their barriers & triggers, lifestyle and positioning of the brand
- Defining the detailed distribution norms & key business drivers for each category and translating them into marketing plans
- Understanding effectiveness of each media channel & forming a POV on media mix (including traditional channels)
- Focus on measurable marketing inputs – strong financial acumen on media choices
- Strong project management & collaboration skills to enable delivery of projects on the brand within timelines
- Trade marketing: Working with internal & external resources to execute the engagement activities offline
- Organic Social Media: Working with internal/external stakeholders to own FB/IG pages of the Company
- Knowledge of consumers across nationalities & psychographic segments

Candidates with Beverage consumer understanding in the GCC and specifically within in the UAE. Brand Management experience within the UAE (3 to 4 years) Fluent in Arabic. Good with Stakeholder Management, Financial Acumen, Strategic Thinking.