Has a bachelor’s or associates degree in advertising, marketing, graphics, or business management.
Excels at research, possesses excellent writing skills and the ability to crank editorial and technical writing output without brooding.
Has work experience or training in advertising, PR, online marketing or similar field
Proficient with Microsoft Office products.
Dedicated to blogging and use of Facebook
Understands the power of feed marketing
Demonstrated creativity and documented immersion in social media (really send the links)
Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics
Experience sourcing and managing content development and publishing
Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Management experience or obviously ready for promotion to management
Discretion to identify threats and opportunities in user generated content
Understands social media universe including YouTube, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
Knowledge of search engine optimization-think including basic keyword research. We name and tag our posts based on research..
Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
Is eager to meet and exceed objectives and take on more responsibility
Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Ability to communicate results to management and in a fast paced environment
Essential Duties and Responsibilities
Interact with our customers to align unselfish service of their needs, with our corporate objectives
Be the eyes and ears of our brand as if your own reputation depended on it
Build and maintain our content distribution network by way of social media channels
Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.”
Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
Interact with legal, search, client and cross corporate agencies.
Create content for feeds and snippets in various social media sites.
Schedule and organize multiple departments which generate content on a daily basis
Conduct keyword research including cataloging and indexing target keyword phrases
Participate in social media, as yourself and white hat avatars, on our behalf
Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining.
Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content
Manage and track link building campaigns, coordinated with all facets of our business.
Create and update daily, weekly and monthly reports
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.