مؤلف الإعلانات

Liaising with internal clients and interpreting their briefs
✓ Developing creative ideas and concepts, often in partnership with the art director
✓ Presenting ideas to colleagues and internal clients
✓ Familiarizing themselves with Company's products and services, the target audience and their competitors' activities
✓ Writing clear, persuasive, original copy
✓ Updating digital media
✓ Proofreading copy to check spelling and grammar
✓ Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
✓ Overseeing campaigns through the production stage to completion
✓ Working on several campaigns at once, sometimes under pressure and often to tight deadlines
✓ Casting actors for TV and radio work and listening to voice tapes
✓ Liaising with production companies, photographers, typographers, designers and printers
✓ Keeping up to date with popular culture and trends
✓ Monitoring the effectiveness of advertising campaigns