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Digital Analytics Manager (REMOTE)

Expertise Recruitment

Posted on October 13, 2020

3 - 4 سنوات Lebanon - Lebanon

Bachelor of Business Administration(Management), Bachelor of Arts(Statistics), Bachelor of Science(Any, Computers). أي جنسية

سهل التطبيق

عدد الشواغر 01

الوصف الوظيفي

ايميل الوظيفة
تم إرسال البريد الإلكتروني بنجاح.

Remote Digital Analytics Manager needed for a leading multinational media agency.
REQUIREMENTS:
- Bachelor s degree preferably in Marketing, Engineering, Computer Science, Statistics or Applied Maths.
- 3 years of experience in the same domain.
- High proficiency in digital analytics specifically in Google Analytics (and GA360), - Adobe Analytics, Social media listening & analytics tools like SocialBakers, Sprout Social, TalkWalker, etc. & other digital biddable platforms like Google Ads, Facebook, LinkedIn, etc.
- Hands on experience on data visualization.
- Experience with Data Management Platforms (Oracle, Salesforce DMP, or any other DMPs).
- Experience with database storage & designs (SQL/ BigQuery / AWS stack).
- Up-to-date with the latest trends, technologies and best practices in the analytics world.
- Fluency in both written and spoken English. Arabic will be a bonus.
- Outstanding Excel skills & data driven thinking.
RESPONSIBILITIES:
- Identify friction points in each stage of the user lifecycle and understand their causes through research and analytics
- Transform users data into actionable Marketing insights
- Drive CRO (Conversion Ration Optimization) roadmap to improve conversion rate across all marketing channels
- Create optimization opportunities and strategies using both quantitative (traffic source analysis, web/mobile analytics tools, digital experience and personalization tools) and qualitative (page evaluations, UX design principles, site reviews) sources
- Responsible for driving continuous improvements in site conversion rates, identify weak spots and recommending effective changes to the business
Implement A/B, multi-variate, multi-page and multi-variable experiments optimizing digital assets and landing pages
- Ability of determining the value of each customer touchpoint based on web analytics and reports and familiarity with the fundamentals of multi-touch attribution
- Be a part of website personalization project, developing bespoke customer journeys based on marketing channel, CRM segment, previous known customer behaviors, etc
- Thorough understanding of UTM tagging & tracking & able to apply best practices regarding the same to be able to maintain a clean & accurate data flow in Google Analytics
- Stay informed about new current trends and best practices in online marketing, digital merchandising, and digital commerce design.
- Understand audience behavior by conducting market research & apply the learning in the analytics recommendations to the team & the client
- Fully understand the functionality, application of digital Analytics tool & use this knowledge to answer business questions and directly report findings to the business decision makers
- Ensure all delivery is insight and narrative-led with actionable recommendations and is delivered to stakeholders in a concise and accessible way
- Innate curiosity about consumer behavior and ability to derive insights from complex data sets to recommend improvements to business
- Social listening exercises based on the requirement, which is used to support a creative idea, crisis alert, new business, define opportunities for a brand etc.
- Social media performance reports highlighting brands performance and their competitors over a period of time.


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الكلمات الرئيسية

Digital Analytics Manager (REMOTE)

الدخول للتقدّمسجّل وقدّمقدّم بدون تسجيل

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Expertise Recruitment


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