مدير رقمي

Duties & Responsibilities
E-COM
• Lead the e-commerce acceleration
projects along with e-KAM and marketing teams
• Collaborate with the ACD
E-Commerce team to define the local digital strategies for E-Retailers and Pure
players and support new business model pilots.
• Support E-Commerce
team by providing the right/adapted content and ensuring the best user s
experience
Media
• Guide marketing teams to monitor, optimize & analyze paid media. Ensure the golden rules are applied
• Tailor the Global Digital and Media strategies to the local characteristics of ACD Brands.
• Monitor
digital performance KPIs as well as consumer engagement.
• Oversee the
implementation of CRM strategy and data management.
Love Brands
• Ensure owned branded platforms
excellence (tagging, SEO...)
• Leverage
Earned media through influencer s strategies.
• Own search strategy Keywords for branded
and generic
• Introduce & train on new corporate
tools
Services
• Oversee the implementation of AI
Services on Ecommerce partners
• Ensure the
success of AI services across different platforms.
People/Stakeholder Management
• Coaching and development of the ACD digital specialist
• Establish and maintain
relationships with key stakeholders inside the company (marketing,
communication, CMO and sales), digital ecosystem and media partners
• Maintain
understanding of the latest digital opportunity and trends in consumer
interaction and inspire the teams with those possibilities.
• clear
assessment of agencies & upskill plan according to their need to get
max out of our partners with close mentorship & inclusivity
• Upskill marketing
teams on all layers of 100/50/20 and make sure to bring marketing /PR
teams to the level that they can lead the projects by themselves for
digital KPIs
Knowledge
& Experience
• 5 to 7 years
of experience in the Digital Field
• Tech Savvy
• Understanding
of digital channel and how to enhance an omnichannel approach to consumers
• Broad
experience in marketing technology and analytic tooling
Skills
& Abilities
• Digital
Expert
• Expert in
Audience Building.
• Consumer
obsessed.
• Data driven.
• Content
Strategist.
• Strong
experience and track record in Digital & Media, Content, Data, CRM and
E-Commerce
• Deep brand
understanding.
• Ability to
pioneer new ways of working.
• Perfect
knowledge of social media ecosystem and specifics.
• Ability to
act as an ambassador internally to drive change within the brand/division.
• Ability to
foster deep collaborative relationship with agencies and peers