BS/MS degree in marketing or a related field
Proven working experience in digital marketing including digital marketing creative development and digital marketing activations and promotions.
End-to-end working experience/knowledge of POEM digital media.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in creatively guiding and optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools and youtube advertising approaches
Experience in setting up and optimising Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
A self-starter who is able to mobilize and inspire teams, the incumbent will have the ability to think out of the box. He/she will be an exemplary team player with the ability to influence teams and have the ability to deal with uncertainty. He/she will have strong ability to translate opportunities, trends and conversations into digital ideas and activities along-with partners through on-line activities. Project management skills and good verbal and written communication skills in English and Arabic are required. Experience in FMCG or Home and Personal Care/Luxury is a plus.
The Digital Marketing Manager Oils, Fats and Culinary/Condiments will come into a significant digital responsibility in the division with the following key responsibilities:
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative digital engines for growth
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Digital Marketing Manager Oils, Fats and Culinary/Condiments will be part of the Global CMO Organization and report directly into the Marketing Director Oils, Fats and Culinary/Condiments. He/she will have a dotted line relationship into the Heads of Marketing Activation. He/she will have working line with the Global Marketing Manager, Global Consumer Insight Manager and Global Marketing Capabilities and Communication Manager, who will be peers based in HQ. He/she will also be responsible for continuing work with our external partners based world-wide.