We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG , you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality. We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.With over 370,000 colleagues in nearly 100 countries sharing our values, there s countless opportunities at your fingertips. We re growing; grow with us. Exceptional design meets contemporary comfort at voco Riyadh . We re on King Fahad Road at the heart of the city s booming business district. Only 30 minutes from King Khalid International Airport . Opposite the Ministry of Interior, and steps away from other government offices.
Your day to day
The Digital Marketing Manager is responsible for the development, implementation and performance of the distribution channel strategy, aligned to the hotel stay brand, loyalty brand and outlet marketing strategies, in order to achieve low cost book direct revenue, market share growth and brand preference. The role drives channel performance via the management of social media best practices, consulting on optimised hotel marketing content, and ensures integrated use of new and existing IHG tools, platforms and systems. It also is responsible for compliance, management and performance across Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems (GDS), and On Line Travel Agents (OTA) to increase revenue through direct low cost system contribution.
What we need from you
FINANCIAL RESPONSIBILITIES Assists in the annual marketing strategy and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification and new business opportunities Daily performance management of all distribution channels and partnerships Business Travel Agents, CRO, GDS, OTA Web & Social Media Ensure all marketing content produced directly or by the marketing or public relations team (imagery, messaging, language and compliance) is up to date, brand compliant and promoting our Best Price Guarantee on distribution channels to drive direct channel revenue on Hotel Content Manager (HCM) and consistent across all channels and partner websites (e.g. Expedia) Leverage all programs, platforms and initiatives from IHG Corporate for deployment on property through distribution channels Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors presence on social media for performance enhancement Provides measurement, reporting and effectiveness on performance of all distribution channel initiatives Champion Guest connect (pre and post) Submit hotel IHG Rewards offers in a timely manner Communicate IHG Rewards multi-brand/regional/cluster campaigns & EDM PEOPLEConsistently educates all sales, marketing, revenue and F&B teams, including the General Manager, on channel and digital marketing for buy in so that competitive advantage is created GUEST EXPERIENCEProtects and promotes brand image and reputation on line and uses the brand proposition to differentiate, to promote awareness and improve relationships which will drive businessIs the custodian of the customer experience across the distribution channels ensuring the hotel and outlet value propositions and communication of them are consistent and effective throughout each channel, for all customer types RESPONSIBLE BUSINESSUphold IHG s corporate social responsibility strategy through effective campaign messaging of IHG charities and social partnerships (eg Shelter in a Storm etc) Ensure distribution channel adherence to IHG Corporate Responsibility practices (in particular Social Media, Legal, Independent Web Sites and Performance Marketing Guidelines) and take a proactive lead in driving initiatives across the team to support the responsible business agenda.
What we offer
In return for your hard work, you can look forward to a competitive salary and benefits package including duty meals and discounted hotel accommodation worldwide. What's more, because your career will be as unique as you are, we'll give you all the tailored support you need to make a great start, be involved and grow. And because the VOCO Hotels & Resorts brand belongs to the IHG family of brands, you'll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 5000 hotels in over 100 countries around the world. So whoever you are, whatever you love doing, bring your passion to VOCO and IHG and we'll make sure you'll have room to be yourself. Find out more about joining us today by going to careers.ihg.com. You must meet the legal requirements to work in Kindom of Saudi Arabia.