Digital Marketing Manager (Websites)

The position will play a role in the planning, execution, and analysis of each channel. A passion for digital storytelling, a natural curiosity, and an interest in home textiles will serve you well in this role.
• The position will often be fast paced with strict deadlines to meet according to service contracts established with marketplaces.
Tasks include (but are not limited to):
• Assist in developing and analyzing paid media strategy across digital, print, radio, etc.
• Own social media calendar: plan assets and write post copy for Facebook, Instagram, Pinterest, Twitter, and Houzz
• Audit social media performance and analyze competitors
• Identify and vet opportunities with influencers in the interior design industry
• Sort, manage, and interpret data in excel, as needed
• Perform intermediate SEO setup on websites including meta title, meta descriptions and optimizing site speed and images.
• Install Google analytics, and setup Views based on website goals.
• Perform PPC and Social Media ad management and consult with merchants on management strategies.
• Maintain in-depth knowledge of advertising products, inventory, and pricing by collaborating with Ad-Ops and marketing to understand how to best reach the intended target audience
job requirements
6 to 10 years
Not Specified at least
Accounting and Auditing Services

Required Skills:
In-depth proficiency in the following:
• In Extra-net Campaigns and reporting - Creating, controlling and optimizations of Extra-net) Campaigns.
• In Promote IQ Campaigns and reporting - Creating, controlling and optimizations
• Promote IQ Campaigns.
• In conceptualizing and submitting and Revising Branded Content across various marketing platforms.
• In creating promotions, and tracking promotion sales across major marketplaces like Amazon, Walmart, Wayfair, Groupon and Overstock.
• In managing Email marketing for the company and on platforms like Shopify, eBay, etc.
• In managing Google Shopping Campaigns across all outlets for Home City Inc. products.
• In creating reporting metrics in Google Studio, Klipfolio and other such reporting platforms.
• In Extracting and analyzing reports from Oracle NetSuite Platform.
Qualifications:
• Excellent organization, multitasking, and prioritization skills
• Demonstrated initiative and resourcefulness
• Ability to work independently and as part of a team
• Ability to conduct research/continual learning to stay abreast of shifting digital marketing best practices and trends
• Excellent organizational and communication skills
• Solid understanding of Google Analytics
• Basic understanding of SEO concepts
• Excellent writing skills
• Experience with Adobe Creative Suite and Microsoft Office
• Experience using various email marketing platforms such as MailChimp, Constant Contact, etc.
• Working knowledge of and experience with online measurement platforms (including but not limited to Google Analytics, Facebook Insights, YouTube Insights).
• Working knowledge of and experience with search engine marketing (SEM) and search engine optimization (SEO) techniques, platforms, and best practices.
• Bachelor s degree in a relevant field preferred.