The Digital Media Buyer will assist in building, اطلاق, إدارة, and optimizing digital strategy, تخطييط, and buying of client campaigns across all digital touchpoints/منصات.
• The ideal candidate will be accountable for the success of digital, البرنامجيه, اجتماعي, and performance marketing.
• Digital Media Buyer will provide actionable campaign insights to both internal teams and key stakeholders.
• Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, اجتماعي, فيديو, محلي, الخ). وتشمل هذه, but are not limited to Google (DV360, بحث, موقع YouTube), فيس بوك, اينستاجرام, تغريد, تابعني على, سناب شات, إلخ.
• Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, إلخ)
• Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
• Work alongside project manager to troubleshoot campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on client KPIs and their needs
• Act as Programmatic subject matter expert and lead on all training and growth opportunities
• Establish and maintain relationships with media partners, وكالات الاعلام, trading desks, مزودي خدمات المعطيات, to ensure optimal campaign execution and oversight of inventory quality, viewability, تزوير, and client brand-سلامة
• Strong ability to multitask and prioritize job related responsibilities in a fast-paced and dynamic work environment
• Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.
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