عربي

الصفحة الرئيسية وظائف في الامارات وظائف في عجمان وظائف شاغرة في عجمان طالب

هذه الوظيفة قديمة وقد يتم شغلها

مدير التسويق وتوظيف الطلاب والقبول

Ajman University

تم نشره يوم 19 فبراير 2020

5 - 6 سنوات Ajman - United Arab Emirates

بكالوريوس في إدارة الأعمال (الإدارة). أي جنسية

سهل التطبيق

عدد الشواغر 01

الوصف الوظيفي

ايميل الوظيفة
تم إرسال البريد الإلكتروني بنجاح.

Job Responsibilities:
• Lead the development and implementation of strategies for effective marketing, branding, communication, recruitment, social media, and advertising campaigns.
• Introduce new branding initiatives in collaboration with various stakeholders.
• Maintain a first-class web presence, effective social media, and other communication channels to drive strong awareness and impact across all stakeholders.
• Ensure the alignment of student recruitment activities with the mission and vision of AU.
• Create effective marketing publications, enrollment materials, digital and web assets, and recruitment videos that achieve recruitment targets.
• Build a strong and high-quality student pipeline at academic fairs, conferences, networking events as well as working closely with field recruiters.
• Strengthen the existing connections and develop new relationships with schools and other stakeholders.
• Plan and organize events on a regular basis to promote the image of the University and improve student recruitment.
• Work closely with deans, directors, and managers to develop and implement comprehensive and effective recruitment plans.
• Prepare and submit comprehensive reports on recruitment strategies prior to the beginning of each recruitment cycle.
• Engage in data-driven decision making for marketing, communication, branding, and recruitment activities.
• Develop and validate enrollment forecasting models and demonstrate their effective utilization.
• Monitor and evaluate the effectiveness of all marketing, recruitment, and admission activities being carried out by different team members to ensure the achievement of the strategic goals.
• Initiate and implement measurable performance targets.
• Develop marketing plans that effectively reach target segments of students and achieve diversity aspects of recruited students.
• Lead the implementation of the University s recruitment strategy to maximize the growth in student recruitment.
• Ensure that recruitment priorities and associated activities in current and emerging markets are clearly identified and aligned with the University s overall strategy.
• Analyze and interpret market-related data to report on performance against targets, provide insights and make recommendations to meet recruitment objectives
• Provide support, guidance, and advice to colleges and offices to develop and deliver recruitment plans in line with the University s strategic goals.
• Manage the relationships with school counselors, partners and other external bodies to ensure effective representation of the University in all events, exhibitions, and occasions.
• Represent the University externally, attend meetings and sitting on Committees with educational institutions, government representatives and external bodies.
• Plan, organize and participate in inward visits (conferences/ presentations/ workshops) designed to inform and motivate a range of stakeholders, including prospective students, agents and partners, school counselors and representatives from UAE and overseas governments or funding bodies.
• Ensure that the brand s story is communicated creatively with stakeholders in order to maximize the attention and reputation.
• Lead the creation of inspiring designs, content, and campaigns that successfully build the brand, eventually driving student s acquisition and retention.
Job Requirements:
• Bachelor s degree in marketing, advertising, public relations, communications or a related field. A Master s Degree in marketing or any technical field is preferred.
• A minimum of ten years experience in the field, with at least five years at the managerial level within the higher education domain.
• Experience in developing creative and compelling content for use in multiple platforms.
• Experience in executing marketing and communication strategies across multiple channels.
• Strong knowledge of customer relationship management (CRM) systems.
• A track record of working within a diverse business environment, preferably within the academic domain, and dealing with stakeholders of diverse socio-economic, cultural and ethnic backgrounds.
Skills Required:
• Excellent knowledge of marketing and communication best practices.
• Fluency in the English language. Arabic is an additional advantage.
• Ability to write and edit compelling content for various digital and printed materials, campaigns and web platforms.
• Ability to work in a fast-paced environment and comfortable in attending and leading customer-facing recruitment events.
• Strong knowledge and experience in digital marketing strategies.
• A ground-breaking leader with creative and strategic acumen coupled with strong business intellect necessary for taking the business to the next level.
• Proven interpersonal skills, including leadership, negotiation, influencing and relationship building.
• Strong understanding of the opportunities and challenges affecting higher education in terms of student recruitment and international partnership development.
• Strong personal presence, well developed presentational skills with an ability to negotiate successful outcomes.
• Confident working with data and excellent analytical skills
• Strong written and verbal communication skills.
• Ability to handle multiple projects simultaneously and meet tough deadlines, be extremely comfortable working in a fast-paced environment.
• Must demonstrate superior leadership skills, with an ability to inspire and move a cross-functional team towards a unified direction with a common vision.
Note:
• Only shortlisted candidates will be contacted.
Apply


ملخص المرشح المطلوب


• Excellent knowledge of marketing and communication best practices.
• Fluency in the English language. Arabic is an additional advantage.
• Ability to write and edit compelling content for various digital and printed materials, campaigns and web platforms.
• Ability to work in a fast-paced environment and comfortable in attending and leading customer-facing recruitment events.
• Strong knowledge and experience in digital marketing strategies.
• A ground-breaking leader with creative and strategic acumen coupled with strong business intellect necessary for taking the business to the next level.
• Proven interpersonal skills, including leadership, negotiation, influencing and relationship building.
• Strong understanding of the opportunities and challenges affecting higher education in terms of student recruitment and international partnership development.
• Strong personal presence, well developed presentational skills with an ability to negotiate successful outcomes.
• Confident working with data and excellent analytical skills
• Strong written and verbal communication skills.
• Ability to handle multiple projects simultaneously and meet tough deadlines, be extremely comfortable working in a fast-paced environment.
• Must demonstrate superior leadership skills, with an ability to inspire and move a cross-functional team towards a unified direction with a common vision.

الكلمات الرئيسية

Director of Marketing Student Recruitment and Admission

الدخول للتقدّمسجّل وقدّمقدّم بدون تسجيل

ابلاغ عن هذه الوظيفة

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