At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
Position: Director of Public Relations and Communications.
Department: Sales& Marketing.
Reports to: Director of Sales& Marketing.
Develop and execute a strategic plan including public relations, social media and other marketing communications channels to support the business objectives of the hotel.
Deploy a creative content strategy across multiple owned and earned channels.
Manage image and reputation management.
Work closely with operational departments on marketing and promotions
Build, lead, coach, train and develop a strong and effective Public Relations team.
Identify and develop integrated PR and Social Media programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.
Engage in media relations by actively managing professional relationships with local and regional media and influences that will benefit the hotel and company as a whole.Responding in a timely way to media inquiries, and supporting social PR.
Oversee the hotel s digital content strategy and manages all property social media channels, creating relevant and engaging content and increasing follower engagement. Ensuring the hotel s web and App presence is aligned with Four Seasons Brand Strategy and is amplified in all communications touch points
Play a vital role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages and managing issues and crisis communications. The role can also be involved in the management or oversight of online reviews responses.
Understands Hotel s marketplace; well-informed of market trends, including evaluating the competitive market communications activity and implement change as dictated by market requirements.
Work closely with the F&B, and other operating departments to develop promotional and marketing activities and calendars to feed relevant owned channels so as to stimulate revenue opportunities.
Able to manage relationships with public relations agencies, other agencies keeping them informed of relevant news and updates to maximize opportunities for exposure.
Uses a strategic approach in overseeing the Hotel s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
In charge and oversees all Digital marketing and e-commerce to ensure messaging and creative is aligned across all activities.
Leverage all social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
Actively pitch stories to media as well as Corporate Communication channels (FS News, Four Seasons Magazine print and online, the World of Four Seasons Content platforms, etc.) and relevant global corporate PR agencies
Effectively maintain thorough, accurate and quality media contact database, including online publications and resource materials
Bachelor's degree in Public Relations or related field; Master's Degree an asset.
Experience in the hospitality or Tourism industry.