Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. And to work closely with other employees in areas such as advertising, market research, production, business development and distribution.
overseeing and developing marketing campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation’s culture
Managing campaigns on social media.
Digital and online marketing.
Content Management & Thought Leadership
Develop and manage editorial calendar and workflows
Manage a team to create compelling content across a variety of channels, aligning with the mission and editorial needs.
Apply editorial governance to ensure content is consistent with our brand voice, style, and tone.
Manage overall social media strategy and execution for the brand and execute against it, including developing content concepts from idea to completion
Manage all social media content, and review the impact through monthly KPI analysis and reporting
Drive the development of follower growth and engagement strategies on social channels
Search Engine Optimization
Research, write, and edit original SEO-ready content for brochures, campaigns, websites, emails, newsletters, videos, and other digital media