Own the achievement of digital marketing business targets and agreed KPIs.
Create, manage, and implement integrated digital marketing campaigns and be the digital marketing practice leader for UAE.
Leverage digital marketing best practices and tools to attract, target, convert and retain customers through harnessing the collective deployment of Search, Proximity, Programmatic, Test & Targeting tactics.
Ensure governance standards for campaign & marketing operations are well-managed.
Manage and inspire external partners in the development of digital marketing initiatives.
Work closely with peer functions such as Call Center, Marketing and Corporate Communications teams to incept and amplify digital marketing efforts to pursue business goals.
Actively participate in the marketing media planning, sales conversions and delivery management.
Ensure the management of the end-to-end digital marketing operations discipline that leverages digital marketing, processes and technology practices to maximize the effectiveness and efficiency of digital marketing initiatives.
Lead, execute and manage digital marketing tools and practices such as Adobe Experience Manager, Adobe SiteCatalyst, Salesforce, Responsys Mail (or alternative technologies).
Continuously apply digital customer insights to improve digital content and experience to optimize customer value.
Define standardized customer-centric processes for the effective management of digital marketing campaigns and corresponding tools for real-time bid/buy media including SEM, display, email marketing, social media marketing and remarketing.
Constantly pursue digital marketing opportunities through effective leverage of market research, customer feedback mechanisms, digital tools and digital analytics to heighten digital customer experience and financial goals.
Manage all digital marketing programs. Regularly report findings and identify campaign optimization opportunities to fulfill key business goals.
Execute media and marketing spends to ensure effective utilization of digital marketing budgets to meet and exceed efficiency goals.
Enforce standards related to meeting budget commitments, marketing efficiencies and related digital marketing benchmarks.
Good knowledge of financial aspects of digital marketing campaign management, including budgeting, revenue generation, direct and indirect expenses in the digital domain.
Work closely with internal business units to ensure digital strategy is aligned with all online and offline marketing strategies and are in compliance with prevailing governance standards.
Execute plans as per UAE Digital Marketing Strategy in line with country financials and customer centricity goals.
Apply comprehensive project management skills to manage digital marketing efforts.
Responsible for executing digital content strategies including content strategy development (including tone of voice), planning, analysis and governance in-line with customer acquisition, maturation and retention objectives as part of defined lifecycle marketing model.
Actively participate in the development of digital capabilities to support the distribution of products and services.
Develop digital retention programs, marketing campaigns and programs to enhance customer acquisition and repeat purchase.
Collaborate with country and regional teams to enhance digital marketing tools and capabilities.
Establish and monitor industry level benchmarks for digital marketing performance and digital customer experience.
Develop competitive analysis by segment, channel and LOB - through a structured approach to identify and act on developments in the digital domain to expand AIG position in the market.
Remain abreast of current digital marketing trends and technologies.
Closely track digital marketing performance and pursue digital optimization efforts through the deployment and management of campaign reporting and social listening dashboards.
Prepare and manage regular management reports for digital production metrics, customer engagement / experience and analytics.
Manage and reconcile digital marketing budgets in tandem with peer business functions.
It has been and will continue to be the policy of American International Group, Inc., its subsidiaries and affiliates to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.