Actively manage planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention. Collaborate with various internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Orchestrates with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to create integrated audience specific programs and campaigns.
Market Research & Insights - Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs.
Participate in Strategic Planning - Work with Business Planning, Marketing Planning, Sales and Business Development/Management to determine goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Ensure programs and campaigns are expertly aligned with stated strategic goals.
Develop Content and Messaging to support the Customer Journey Apply a broad range of knowledge to curate, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop key messages and value propositions for integrated programs and/or campaigns. Evaluate new techniques and determine best practices to create repeatable processes and content.
Manage asset development and independently deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs.
Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Continuously evangelize marketing strategy, plans and results and collaborate for refinement. Share knowledge and expertise. Support/enable the sales organization through delivery of key customer assets and stories.
Plan and develop integrated audience campaigns and, working with Marketing Execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations.
Strategically drive program activation and acceleration with a Digital First approach within region, market unit, or country. Utilizes a broad knowledge of Digital Marketing services to support stakeholders in their programs. Evaluates, implements and optimizes innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams.
SKILLS & REQUIREMENTS
7+ years of integrated marketing experience including digital focus.
Expertise with social media platforms, products and trends
Exceptional organizational skills and ability to be highly collaborative
Excellent written and verbal communication skills
Forward/Creative thinker, proactive and assertive
Strong interpersonal skills
Ability to think big picture while still paying attention to details
Time management / ability to juggle multiple projects under deadline