Individual contributor role as part of the Digital Marketing team. Through digital and online techniques and analysis, pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.
Understand the workings of AdWords programs and search engine optimization towards promoting appropriately the profit goal of the organization and is able to create them.
Optimize content for the products, services and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
work on SEO of the website pages & conduct keyword research according to the latest keyword research strategies.
Design digital media campaigns aligned with business goals
Manage end-to-end digital project along with in depth funnel management
Identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
Lead the creation of digital content (e.g. landing pages, social content, emailers, etc.. )
Managing and optimizing CTAs, landing pages of paid search engine, and the lead generation forms to Drive website traffic and acquire leads
Manage the digital agency relationships of the organization
Plan and oversee execution of campaign schedules and budgets
Maintain campaign reporting, metrics, and in-depth analysis, with daily, weekly and month tracking. Research and analyse advertising links of the competitors.
Develop and execute action plan based on the analysis findings.
Achieve maximum ROI in paid search campaigns by collecting and analysing data and identifying trends and insights.
Manage the expense and budget of campaigns, and estimate monthly costs
Optimize the marketing conversion paths and lead-to-customer conversion rate.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Liaise with Marketing, Sales and Product owners to ensure the development and execution of the digital strategy and leads quality
Creating and executing SMS, and email-based marketing campaigns.
Build social media marketing strategy and execute it through competitive and audience research. By creating the content idea, budget planning, and implementation schedules.
Optimize company pages with each social media platform to increase the company s social content visibility.
Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Execute social media efforts to improve KPIs, likes, shares, tweets, engagement rates, etc.
must be able to work with little or no supervision and must also make effort to complete all assigned tasks with little or no error
Collaboration with each team responsible for social media posts, emailers, etc. to optimize performance and timely implementation..
Qualification & Experience::
Bachelor s degree in marketing or a related field from a recognized university.
Min 8 yrs of overall experience with 5 years or more spent in managing operational roles independently