You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
The competencies required for this role are:
• Knowledge
• Complete knowledge of buying and planning, and reporting process
• Understanding of brand and marketing
• Strong up to date understanding of: search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability
• Skills
• Utilize available digital media planning tools to develop digital media plans.
• Experience of, and passion for, new and emerging website technologies, particularly those used new environments
• Experience of monitoring, reporting and analyzing metrics data
• Solid financial management skills
• Product
• In charge of advising of digital strategies, rationales, plans and specs to the clients.
• Provide strategic direction as well as identifies trends in all new media opportunities for management, media planners and clients.
• Ability to provide excellent client service
• People
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Ability to manage and develop a team
• Operations
• Plan, book and run the digital media plans for SMGs clients
• Develop and maintain client relationships.
• Negotiate with digital media vendors and provides a final recommendation to the client.
• Collaborate with the other media team and creative agency to ensure creative specifications of negotiated plans are met.
• Report and analyze the performance of the campaigns.