Review and Build Blend s communication strategy
• Develop new marketing plans and objectives to abide by the communication strategy, sales plans, targets and overall company s objectives and business model.
• Manage Blend s social media platforms entirely including emerging platforms
• Plan and execute outdoor advertising campaigns
• Initiate new digital marketing ideas through monitoring of industry benchmarks and trends to achieve the best practices
• Devise customer interaction techniques to engage with social media fans, such as promotions, and contests.
• Generate more customer created content: reviews, photos, videos, stories, Etc..
• Plan a 360-degree content strategy through Social media platforms, Website, Company stores, distributors, offline advertising and all other possible communication channels
• Prepare newsletters, WhatsApp messages (business account), SMS, emails, and other for each season
• Master the company s product portfolio, price points, and offered brands and services.
• Brief all the company s official advertising agency (in case there is any) with all required new campaigns and follow up to ensure proper delivery time.
• Manage and maintain the company s CRM system, review and analyze information and reports, trends, etc and trend reports and historical reports.
• Prepare and update the sales department kit, including all handheld multimedia devices
• Perform periodic visits to the showrooms to ensure product display is adhering to pre-set standards and that customer journey is smooth and successful.
• Communicate with all ATL and BTL suppliers and seek to achieve a lowest price bid. Ensure adequate stock level of all BTL material such as brochures and catalogs.
• Plan, manage and execute all the company s participations in exhibitions and events that include booth design, implementation, installation, and dismantle.
• Manage the list of influencers, celebrities and VIP s that dealt with the brand, and always keep them updated with Blend s news
• Responsible for cross reference between all Blend s communication platforms, and between the sales department to ensure proper follow-up, and to evaluate the conversion rates of potential customers to buying customers.
• Create and analyze all required reports and report to the CEO with results and recommendations
3 to 5 years