مدير العلامة التجارية MUFE

Job Summary:
The job holder of this position is responsible for the communication and maintenance of global Brand values, aligning market and Brand strategies, providing a clear vision and position to the Brand, and keeping track of business performance, opportunities and threats. The Brand Manager also acts as the direct contact for all commercial and marketing activities with both client and supplier/franchise.
Job Responsibilities:
1. Organizational:
Follow all relevant Marketing policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
2. Operational:
Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
Brand Strategy:
Plan, develop and implement marketing strategies in selected markets to achieve the designated brand s objectives.
Communicate annual brand marketing plan to all relevant departments, and countries - where applicable
Commercial:
Retain and expand distribution customer base
Monitor the competition in each region through market surveys, pricing analysis, product comparisons Etc.
Brand Performance Analysis:
Provide and follow-up on brand specific key indicators to be integrated into reporting templates
Consolidate local reports and provide periodic analysis executive summary
Buying:
Prepare trend projection and pre-buying package (store/country/network) based on sell out, actual stock, planned new openings, etc...
Present buying budget to direct manager &/or other countries for validation
Clients:
Have a direct understanding of client needs in each region and edit data and react accordingly
Communicate regularly and effectively any relevant data provided by the brand owner
Administration:
Compile the business review elements to be discussed periodically with the brand owner
Report any relevant regional economic activities to principle on a regular basis
Maintain a professional system for all files and company data
Financials:
Develop pricing strategies, balancing firm objectives and customer satisfaction
Your Profile:
• University Degree in Marketing or any relevant field
• A minimum of 4 years of relevant experience with at least 2 years in a similar role
Competencies