Our client is now recruiting for a Product Development Manager
Job Description / Responsibilities
Develops new products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
Product Manager Job Duties:
Determines customers' needs and desires by specifying the research needed to obtain market information.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assesses market competition by comparing the company's product to competitors' products.
Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market share by working with sales director to develop product sales strategies.
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Completes operational requirements by scheduling and assigning employees; following up on work results.
Maintains product management staff by recruiting, selecting, orienting, and training employees.
Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributes to team effort by accomplishing related results as Execute compelling demand generation programs to create inquiries with qualified enterprise prospects, which lead to sales meetings and sales
Execute on large quantity content projects. e.g. case studies, email and social media content, white papers, website, landing pages, blog posts, video
Hands-on management of lead generation campaigns across multiple and simultaneous channels
Create and edit persuasive multi-channel campaign content
Assist with the coordination of regional and national trade shows and events
Provide oversight of direct digital response advertising
Develop sales targets for the web channel.
Collaborate with the Operations and Sales team to develop monthly targets and priorities.
Identify and review potential partners and publishers who can provide strong drivers back to site.
Drive & Maintain SEO and re-targeting implementation and on-going maintenance ensuring optimal conversion for brand including link building.
Deliver insight and analytics to the business on a regular basis.
Suggest new pricing and offers based on the response rate and working collaboratively with the web and Operations team.
Track, analyze, and report on marketing KPIs
Bachelor s Degree in Mechanical Engineering or Automobile Engineering
Minimum Five years experience in the same designation and in Automobile industry (Car Care)
Required Skill Set
(In case of IT requirements)
Product Management, Contract Management, People Management, Understanding the Customer, New Product Development and market intelligence, Market Research, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy and Making /Reviewing Contracts or Agreements
Desired profile of the candidate
Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies
Min. Exp .: 8 yrs.
Max. Exp.: 15yrs