The Product Marketing Manager is responsible for defining the market position within the context of the overall product strategy. This requires conducting competitor analysis, البحث السوقي, and maintaining a close relationship with the sales team. The candidate will report on the strategic positioning of the product to customers, شركاء, and market influencers. هي/He will ensure the positioning of the product supports the company s overall strategy. The candidate will articulate the outbound tasks necessary to clearly explain the benefits of the product features, translating them into customer-facing messaging. This capacity requires the preparation of training material for pre-sales teams to carry out demonstrations and presentations, as well as creating marketing collateral. He or she will own the product definition for market communication.
• شركة-develop product roadmaps with the Product Development Manager,
• Develop the product vision based on market requirement and the overall company strategy.
• Conduct continuous market research studies and competitive analysis.
• Collaborate with product managers to develop concept documents for new product ideas.
• Develop product positioning and messaging that differentiates product in the market.
• Develop sales collateral content for sales proposal templates, العروض, الكتيبات, دراسات الحالة, positioning documents, أوراق بيضاء, والمقالات.
• Support sales in developing standard proposals of sales/قبل-مبيعات.
• Review and approve price lists.
• Review RFPs to identify gaps and introduce them into the product backlog/خريطة طريق.
• 5+ years of experience bringing services/products to market.
• Proven business background in financial crime (AML, مكافحه-تزوير, ادارة المخاطر).
• Experience in the financial industry, market demands, المتطلبات التنظيمية, systems & products.
• Product Management Certificate is a plus.
• Thorough understanding of complex business processes, flows and their modeling.
• Ability to work under pressure and within demanding timelines.
• Ability to offer consultancy services for internal customers to have the best practices within industry.
• صليب قوي-مهارات التعاون الجماعي, with a strong sense of "the team".
• Product marketing or product development management experience in similar position.
• درجة البكالوريوس في الأعمال, marketing or related fields.
• CAMS certification is an asset.