Responsible for product introduction & managing product life cycle.
The role holder drives the implementation of global marketing initiatives and prepare effective strategies to position all processes according to business unit requirement and ensure optimal support to all global strategies.
He /She is expected to increase the Depth of Distribution and increase sales of existing products and also for the launching of and sales of new products.
Mapping of Market Trend Analysis and competition advertising strategy and conducting market surveys through interaction with Doctors, pharmacists and KOL; taking their feedback shall be another key function of the position. Controlling budgets effectively and allocate resources amongst projects
Key responsibilities & Accountability:
Achieves GCC marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing action plans to support Front line field sales team in all the countries in the region.
Sustains rapport with key customers by making periodic visits; exploring specific needs; anticipating new opportunities.
Determines/meets annual and gross-profit plans by forecasting and developing annual sales quotas for region, projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Revise marketing plans for the strategic brands which provided by the global technical marketing/portfolio managers
Follow up the revision of the commercial plans between the global technical marketing team and the local one.
Responsible for Planning & implementation of all strategic initiatives related to marketing, brand management and trade marketing processes required for business expansion.
Perform monthly business reviews with local sales/line managers to evaluate and monitor the sales achievement vs tactical plan implementation.
Administer at least weekly physical sales meeting with the UAE team and T.C. with others that inspire the team plus keeping staff engaged and accountable, while disseminating key information.
Approve and control all markets local expenses plus the commercial conditions related to ensure the brand profitability and ROI.
Co-develop and/or execute programs in coordination with the global marketing team to modify/improve/accelerate the way our salespeople work.
Ensure alignment of the global functions (digital, marketing, medical & others) concerning programs related to the field force.
Drive and lead in-market sales process in target markets by profoundly understanding customer and market needs in collaboration with the global Marketing and local Markets sales/country managers.
Media planning and implementation for print, electronic and digital advertisements in an optimal manner shall be the key requirement of the role. Knowledge of Digital Marketing will be most desirable.
Person should be able to lead operations with full responsibility for the Regional Marketing function ensuring revenue growth, top-line & bottom line and provide strategic directions including long term planning, global product management, and expansion
Responsible with country managers in setting the whole line's target & expenses and the needed commercial conditions to be shared with the global technical marketing team as per their respective brands.
Decide with the country managers the suitable products and promotional mix which fits most the local/regional markets needs and priorities, then to be communicated with the global technical marketing team to be aligned.
Closely liaison with the field force to assess the response and suitability of promotional materials and providing feedback for the global technical marketing team and to ensure that these materials are being used optimally.
In terms of Competency you are highly result oriented with strong sense of accountability & ownership,
Customer-oriented approach with strong aptitude.
Having an Analytical mind with ability to think diversely and understand the big picture.
You have excellent Business Acumen and Strategic Planning skills for diversified portfolio management coupled with strong influencing skills
Excellent interpersonal, communications, public speaking, and presentation skills with multitask and Project Management experience
Exceptional analytical & strategic skills, transformative, out-of-the-box thinking which may from time to time break the status-quo.
Excellent written and verbal communication skills, including the ability to present strategy and results to staff members at every level of the organization
You are a team leader with a proactive and collaborative approach and enthusiastically manage team in good spirit.
4 years University Degree -Bachelor of Science (Pharmacy / Biology/Medicine) with a Master s Degree in Business / Marketing Management is critical for the fitment & success of this role
Have a minimum of 12+ years experience in Marketing primarily from Pharmaceuticals, OTC or FMCG Industry
Broad Marketing Experience and therapy specific market knowledge in AFME region is must.
Up to speed with current and online marketing techniques and best practices
Ability to travel 50% within the designated markets and surrounding areas in the pursuit of new and existing opportunities with at least 60% of the time allocated to field physical activities
A total of at least 5+ years in leadership/management roles, managing high-performance technical-sales teams, coaching solution and account development strategies plus leadership roles in multi-tiered global organizations in diversified geographical markets and therapeutics segments are highly needed
Professional chartered marketer (CIM) is a plus