عربي

الصفحة الرئيسية وظائف في الامارات وظائف في دبي وظائف Senior Marketing Manager في دبي مدير تسويق أول

مدير تسويق أول

Informa Exhibitions

تم نشره يوم 4 يناير 2021

5 - 6 سنوات Dubai - United Arab Emirates

أي تخرج. أي جنسية

عدد الشواغر 01

الوصف الوظيفي

ايميل الوظيفة
تم إرسال البريد الإلكتروني بنجاح.

KEY RESPONSIBILITIES
• Working alongside commercial leads to develop value propositions and go-to-market strategy for MEE 2021
• Ongoing customer insight and engagement strategies
• Overseeing the delivery of marketing campaigns in line with business objectives set by Head of Marketing or commercial leads
• Adherence to timelines and budgets
• Marketing KPI report
• To manage a marketing team which includes marketers from all backgrounds with a diverse range of skills and training
• To design and deliver campaigns for specific projects as and where required

LEADERSHIP
• Line manage marketers working on MEE
• Provide guidance, feedback and inspiration to line reports
• Champion the adoption and optimisation of marketing technology solutions and digital marketing
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI s, event and divisional strategy
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
• Ensure line reports are competent and have the skills and training required
• Ensure optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
• Reflect the high-performance culture of the marketing team
• Work with Head of Marketing to ensure right structure, specialisms and level of resources to meet agreed KPI s
ANALYSIS & INSIGHT
• Monitor campaign performance by producing relevant and timely reports
• Recommend changes to campaign execution based on data insights
• Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post show surveys, registration forms, industry research
• Work with internal teams to ensure data governance and data management policies are adhered to
• Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards to monitor performance
• Build a culture of testing and metrics-driven decision making in the teams
• Share case studies with marketers within the team, division and Informa Markets
PLANNING & CAMPAIGN MANAGEMENT
• Work with the MEE team to plan product marketing campaigns to meet strategic objectives for exhibitions and virtual/hybrid events
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
• Develop marketing budgets in line with plans and ensure team keep budget trackers are up to date
• Recommend external suppliers and ensure adherence to contractual terms and delivery
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
• Ensure optimisation of spend across marketing channels
• Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)
• Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION
• Identify the target universe and key segments within the target universe
• Develop personas, value propositions and messaging for each of the key segments for each product
• Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel
• Monitor and recommend adjustments to the digital marketing activity based on performance metrics
• Mange the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)
• Mange the PR plan (internal or external) and liaise with the event manager/event director
• Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost
• Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
• Oversee the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
Qualities needed for culture fit


Skills required
• Events marketing experience
• International marketing experience
• Experience of using marketing automation technology (preferably Eloqua), training and optimisation
• Experience of working with CMS platforms (but coding knowledge not required), training and optimisation
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing
• Database development and growth including segmentation/personalisation
• Building relationships with partners and influencing stakeholders
• Analytical and questioning mindset
• Deadline and target driven
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
Desired
• Formal business/marketing higher education qualification


ملخص المرشح المطلوب


الكلمات الرئيسية

مدير تسويق أول

ابلاغ عن هذه الوظيفة

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