Build and execute social media strategy through competitive research, platform determination, and messaging and audience identification.
Give ideas for the creation of visually appealing multimedia content for appropriate social media platforms – facebook, twitter, instagram, pinterest, google plus etc
Should be able to generate unique engaging content, compile editorial calendar.
Set up and optimize company pages (for new clients if required) within each platform to increase the visibility of company’s social content
Grow the social followers/fan base for all social media platforms
Engage and interact with the followers
Manage communities, moderate discussions, answer comments and questions
Perform outreach activities, including identifying key bloggers and other influencers
Monitor trends using social media tools and analytics