Duties and Responsibilities
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Track metrics on audience, content, views, and competitors.
Work with teams to identify social media content, topics, and information flow.
Develop outreach and partner programs with relevant individuals and communities.
Write, develop, and strategize for online content production and scheduling.
Assist with crisis and negative news communications.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Have 2-3 years experience working in social media with proven talent and success at creating social content and social calendars that increase engagement.
Be fluent in the ways of Facebook, Twitter, Instagram, YouTube and other social media platforms and be able to write copy as sharp as the visuals created.
Understand how to use data to measure success and are familiar with analytics, Facebook insights, Twitter analytics, and Google Analytics.
Proven previous experience in creating and developing social media strategy.
Experience with responding to customer comments, postings, and create engagement waves on social platforms.
Having exceptional writing skills and ability to create and produce unique content Along with creating editorial content, calendars, and schedules.
Be able to create and do presentations to customers or teammates.
Experience with responding to customer comments, postings, or forums.
Be able to manage quick turnaround requests and longer term projects with panache.
Manage their own workloads and meet deadlines effectively.
Have excellent communication and organizational skills.
Good Knowledge in Google Ad words and SEO .