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خبير إستراتيجي في الوسائط الرقمية في عيسى صالح القرق ذ.م.مفيالإمارات -الامارات العربيه المتحدة

خبره:2 - 8 عاما.|عدد الشواغر: 1
تعليم:أساسي - أي تخرج
الجنسية:أي عربي قومي ، أي مواطن أوروبي ، هندي ، فلبيني
نوع الصناعة: إنترنت/التجارة الإلكترونية/دوتكوم
المجال الوظيفي:توسيق/ادارة الماركة التجارية/بحوث التسويق/التسويق الرقمي أكتوبر-تشرين الأول 29, 2019


الوصف الوظيفي

We are looking for Digital Media Strategist

المسؤوليات:

• حسابات رئيسية

o Grow the digital marketing and ecommerce strategy for various retail and lifestyle brands within ESAG (Easa Saleh Al Gurg Group)

o Lead the development and implementation of all digital marketing strategies including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social.

o Drive online customer acquisition strategy

o Identify new channels and evaluate new technologies that are relevant to the Group

• الامثل

o Develop, manage and optimise end-to-end performance of all eCommerce and none Commerce websites

o Manage key processes to support eCommerce merchandising, marketing and operations

o Draft customer journey flows and carry over conversion-oriented cart abandonment plans

o Implement user experience developments and recognize potential functional issues

o Manage customer reviews and strategies to maximize conversions o Optimizing content for SEO and social media platforms such as Google GMB, Twitter and LinkedIn o Run and analyze A/B tests

• Digital Analytics and Insights

o Develop dashboards, report templates and perform in-depth performance analyses

o Present insights to decision makers through regular update meetings or when requested, ensuring the understanding of strategic recommendations and action plans

o Perform audits and site monitoring processes o Provide advice on digital marketing KPIs and data definitions including ROAS (return on ad spent/ROI), ecommerce business forecasting and planning

o Use relevant tools to monitor performance and make recommendations for improvements

o Analysis of related issues such as inventory allocation, returns and fraud

• Vendor management o Management of digital agencies and media buying partners o Website development partner – improvements, hosting issues, domain management, etc.


• Other responsibilities o Mobile marketing strategy: including in-game, location-based and SMS marketing o Develop and integrate content marketing strategies o Write and dispatch email marketing campaigns o Manage contact database and assist with lead generation activities


مطلوب:

• Hands-on experience in driving customer acquisition and measuring behavior

• كفاءة في:

o Google Ads o Ad platforms with programmatic capabilities o Facebook and LinkedIn Ads

o Google Tag Manager, Google Merchant Center, Search Console

o Google Analytics including attribution, goal setup, ecommerce analytics

o On-page and off-page SEO

o Retargeting, campaign tracking and management

o PowerPoint, Excel, Google Docs and Google Sheets

Google and digital marketing certifications preferred


ملخص المرشح المطلوب

DESIRED:

• Degree or equivalent in marketing, technology or related discipline

• At least with 1 year experience in eCommerce

• Strong written & verbal English.

Arabic is preferred but not mandatory.

• Highly analytical with strong attentio

Proven track record of developing and delivering strategies that work

• At least 2-3 years' experience in a previous similar role in a B2C field, preferably in GCC

• Good communication and presentation skills are required.

Should have the ability to interpret digital technologies and technical findings to decision makers.

• Project management skills

• Experience using CMS platforms

• Basic understanding of HTML/JavaScript, CSS and other markup languages


Keyword: Digital Media Strategist,B2C, HTML/JavaScript,CSS, التسويق الرقمي, وسائل التواصل الاجتماعي, وسائل الإعلام الرقمية, Google GMB, Twitter, facebook, Google Ads,نظام الاداره الوظيفيه
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