UX/UI Designer, AI-First

Puffy

What You'll Own:

• Design & Deliver Core Experiences: Produce end-to-end design artifacts, including wireframes, high-fidelity compositions, and interactive prototypes for key e-commerce pages and marketing landing pages.

• Execute AI-Powered Workflows: Master and utilize our core GenAI toolkit including Figma AI, Nano, Banana Vertex AI, and other cutting-edge tools to rapidly create and iterate on page layouts, image concepts, and copy variants.

• Champion AI Tool Innovation: Proactively research, test, and recommend emerging GenAI tools that can enhance the design team's workflow, speed, and creative quality to keep our practice at the industry's cutting edge.

• Craft Next-Generation UIs: Design intuitive and effective user interfaces for AI-powered features, including semantic search results, conversational shopping assistants, and personalized recommendation modules.

• Contribute to the Design System: Help maintain and evolve our design system, ensuring components and tokens are robust, responsive, and compatible with AI-generated variants while upholding brand consistency.

• Support Conversion Optimization: Collaborate with Growth and Engineering teams to execute A/B tests and other experiments, translating data-driven insights into tangible design improvements.

• Ensure Quality & Accessibility: Produce high-quality, developer-ready design specifications using Figma's Dev Mode and apply AI-assisted tools to help ensure all designs meet WCAG 2.2 accessibility standards.

What You Bring:

• 3-5 years of experience in web design: Preferably from an e-commerce background.

• A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows.

• Expert Figma proficiency: Including components, variables, and Dev Mode.

• Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes.

• A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process.

• Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules.

• Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly.

Good-to-Have Skills

• Experience designing chat or guided-selling flows.

• Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose.

• Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce.