AI- Powered -Digital Marketing Specialist Industry Networks FZC

We are seeking an AI-Driven Digital Marketing Specialist to build and scale lead generation and brand growth for our B2B software projects. This is a hands-on, execution-focused role for a tech-savvy marketer who leverages AI and modern marketing technology to move faster, test smarter, and continuously optimize performance.

You will own end-to-end digital execution—from campaign launches to conversion optimization—while introducing innovative, cost-efficient, and high-leverage marketing approaches to drive pipeline growth

Key Responsibilities

1. AI-Driven Growth & Experimentation

• Use AI tools extensively across ads, creatives, landing pages, SEO, content, reporting, and workflow automation to accelerate execution and improve outcomes.
  

• Identify and test new growth channels relevant to B2B software, including communities, partnerships, newsletters, affiliates, influencer/creator marketing, and intent-based targeting.
  

2. Lead Generation & Performance Marketing

• Plan, launch, and optimize lead generation campaigns across LinkedIn, Google, and retargeting channels.
  

• Own funnel performance metrics including CPL, lead quality, conversion rates, and pipeline contribution.
  

• Build and continuously optimize audiences, targeting strategies, offers, landing pages, and conversion events to improve both lead quality and volume.
  

3. Content, Brand Presence & Distribution

• Build and execute a content and distribution strategy that supports demand generation, campaigns, and sales enablement.
  

• Ensure consistent brand messaging across all digital touchpoints.
  

• Support go-to-market launches for new products and initiatives.
  

• Coordinate creative and content production internally and with agencies or freelancers as required.
  

4. Marketing Operations, CRM & Analytics

• Manage email nurture programs and marketing automation workflows.
  

• Maintain CRM hygiene, including accurate lead source tracking and lifecycle stage management.
  

• Ensure reliable tracking across platforms (GA4, GTM, pixels, UTMs).
  

• Use AI tools for automated data synthesis, insight generation, and performance reporting, delivering clear weekly and monthly insights.
  

• Work closely with Sales to improve lead quality, conversion, and handover through better targeting, messaging, and nurturing.