Assistant Brand Manager Nada Happiness Group

The Assistant Brand Manager (Brand, Trade & Sales Development) supports the development and growth of assigned FMCG brands by integrating brand strategy, trade marketing initiatives, and commercial performance management. Reporting to the Director – Business Development, this role ensures that brands are strongly positioned with consumers, effectively executed in trade, and delivering profitable growth across all channels.

Key Responsibilities & Duties:

Brand Management (Consumer-Facing)

• Assist in developing brand strategies, positioning frameworks, and annual marketing plans.

• Support new product development (NPD), packaging design, and product launches.

• Coordinate ATL campaigns (digital, OOH, PR, influencers) in collaboration with external agencies.

• Conduct consumer research and monitor competitor activities to identify market opportunities.

• Monitor brand performance including pricing, product mix, and gross margin (GM%) drivers.

  
  

Trade Marketing (Shopper & Channel-Facing)

• Translate brand strategies into actionable trade and channel execution plans.

• Develop POS materials, in-store displays, and visibility enhancement programs.

• Plan, implement, and evaluate trade promotions, track ROI and effectiveness.

• Collaborate closely with Sales and Distribution teams to secure product listings and drive sales growth.

• Conduct regular market visits to audit execution standards and gather shopper insights.

  
  

Sales & Commercial Responsibilities

• Support monthly sales target planning, tracking, and performance analysis.

• Monitor gross profit (GP) margins and recommend pricing or promotional adjustments to maintain profitability.

• Participate in sales forecasting and coordinate with Supply Chain to ensure product availability.

• Track inventory levels, identify slow-moving SKUs, and implement depletion strategies.

• Provide brand and promotional training to field sales teams to strengthen execution quality.

• Develop joint business plans with key accounts in collaboration with the Sales team.

Collaboration & Reporting

• Partner with Sales, Supply Chain, and Finance teams to align brand and commercial objectives.

• Support distributors and modern trade customers with customized marketing and promotional tools.

• Prepare and submit regular reports on brand performance, trade execution, and sales metrics.

• Present insights and recommendations to senior management for strategic decision-making.

Competencies

• Brand Strategy & Positioning

• Trade Marketing & Channel Execution

• Sales Performance & Commercial Acumen

• Gross Margin & Inventory Management

• Market Research & Competitive Analysis

• Cross-Functional Collaboration

• Training & Team Support

• Result Orientation & Profitability Focus