Channel Sales Manager Consumer Banking

First Abu Dhabi Bank

Supervise and support multiple sales channels and vendor partners responsible for personal loan and credit card sales.

Review daily and monthly sales reports to identify performance trends, growth opportunities, and operational risks.

Guide vendor sales teams on FAB products, pricing, compliance, and customer experience standards.

Collaborate with internal teams (Credit, Product, Policy, Risk, and Contact Centre) to align business goals and maintain consistency in customer delivery.

Develop and implement sales strategies to achieve targets across all channel partners in line with FAB s strategic direction.

Monitor channel KPIs, conversion rates, and portfolio performance to ensure sustainable revenue growth.

Conduct monthly training programs for vendor sales staff to strengthen product knowledge, compliance understanding, and selling skills.

Introduce a structured rewards and recognition program to drive motivation and high performance among sales teams.

Conduct periodic mystery shopping and quality audits to ensure adherence to FAB s service and sourcing standards.

Work closely with the Vendor Management Team to ensure contracts are current, compliant, and aligned with FAB s governance framework.

Collaborate with product and process owners to update Standard Operating Procedures (SOPs) for loans and cards.

Ensure full compliance with UAE Central Bank regulations, internal policies, and consumer banking standards.

Identify areas for process optimization and continuous improvement to enhance sales efficiency and customer satisfaction.

Manage risk assessment and control initiatives across all vendor operations.

Prepare detailed monthly reports highlighting channel performance, risk exposure, and improvement recommendations.

Track KPIs related to project management, compliance, sales growth, and customer feedback.

Ensure transparent communication with senior management on key performance metrics and strategic developments.

Partner with vendors to deliver seamless customer experiences through quality sourcing, timely responses, and service excellence.

Implement feedback mechanisms to measure and improve customer satisfaction levels.

Strengthen cross-functional relationships to ensure consistent end-to-end customer support.