CRM Assistant Manager

HungerStation

To manage, execute, and optimize CRM strategies, lifecycle campaigns, and customer engagement initiatives by leveraging data-driven insights, marketing automation platforms, and cross-functional collaboration to enhance customer engagement, retention, and volumes.

Customer Relationship Management

1. CRM Strategy & Lifecycle Management

• Develop multi-channel lifecycle campaigns (onboarding, retention, reactivation).
• Create data-driven segments and personalized messaging.
• Run A/B tests to optimize performance.
• Analyze campaign results and recommend improvements.

2. Braze Platform Expertise

• Build and execute campaigns in Braze (email, push, in-app).
• Create automated journeys and workflows.
• Manage customer data and segmentation within Braze.
• Continuously optimize using Braze s advanced features.

3. Data Analysis & Reporting

• Monitor KPIs (open, click, conversion rates).
• Generate insights on customer behavior and opportunities.
• Produce regular performance reports with actionable recommendations.

4. Cross-Functional Collaboration

• Partner with marketing, product, support, and ops to align CRM efforts.
• Support incident communications with clear, timely messaging.
• Coordinate planning to ensure CRM systems meet business needs.

5. Technical Skills

• Knowledge of HTML/CSS and Liquid for dynamic emails.
• Basic SQL for data extraction and analysis.
• Experience with APIs and CRM tools (Braze, Salesforce, etc.).

Strategy & Planning

• Contribute to the development and execution of the Division s ABCs and OKRs, while ensuring alignment with other Functions' heads.
• Make critical decisions that support the Division's strategic and tactical direction.
• Establish the plans for the respective functions/teams and provide inputs that support the Division s goals and objectives.
• Distribute tactical responsibilities effectively to potential leaders in the Division, to improve the succession readiness of the organization over time.
• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.

Governance and Resilience

• Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
• Ensure effective utilization of the function's budget, and report accurately on progress and challenges.
• Investigate and propose implementing strategies that result in a positive financial impact for HS.
• Ensure GDPR and data-protection compliance.
• Maintain high standards of data security in customer communications.
• Uphold a high-performance working environment and promote HS s Values.