Digital Marketing Analyst (Performance & Revenue Growth Sass Consulting -Project Managers LLC

Sass Consulting is seeking a data-driven Digital Marketing Analyst to drive online revenue across multiple business units including consulting services, turnkey construction projects, and short-term rental property management.

The role focuses on performance marketing, lead generation, and conversion optimization. The ideal candidate is analytical, ROI-focused, and experienced in managing digital campaigns that produce measurable revenue results.

Key Responsibilities

Performance Marketing

• Plan and execute digital marketing campaigns across multiple channels.

• Manage paid campaigns on Google Ads, LinkedIn, and Meta platforms.

• Optimize campaigns for lead generation and ROI.

Lead Generation

• Generate qualified B2B and B2C leads for consulting, construction, and property services.

• Manage digital funnels from traffic acquisition to conversion.

Analytics & Reporting

• Track campaign performance using marketing analytics tools.

• Monitor key metrics including CPL, CPA, ROI, and conversion rates.

• Produce weekly and monthly performance reports.

Website & Funnel Optimization

• Improve landing pages and website conversion rates.

• Implement A/B testing for ads and landing pages.

• Work with internal teams to optimize customer journeys.

Key Performance Indicators

• Number of qualified leads generated

• Cost per lead (CPL)

• Conversion rates

• Online revenue generated

• Campaign ROI