Digital Marketing Lead Oral & Deos - Arabia Unilever

JOB PURPOSE

In this exciting role, you will be leading the Digital marketing plans for Oral & Deos Arabia. Digital and social media play an increasingly pivotal role in our brand strategy, and we are seeking a passionate digital native with a knack for innovative thinking to elevate our Brand digital Engagement plans and content to new heights, with a strong focus on branded content, social media, and influencer marketing.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As Digital Experience lead Deodorants & Oral Care Arabia, you will be responsible for the following:

• Develop and Implement comprehensive Digital strategies across various channels to deliver against the brand campaign objectives
• Implement Social First thinking and delivery across portfolio of brands
• Convert Communication JTBD into digital JTBD and work with Media team to unify digital strategy for the brands.
• Work with media team and media agency to land activities on digital platforms planned:
• Understand digital Priorities set and ensure they are met in the plan set for the brands.
• Lead and land key digital activities in each category end to end.
• Work with the Brand team to create or align content created for each platform.
• Work and ensure content designed across funnel meets the new global standards and brand pre-requisites.
• Work with CMI to ensure 50% of our digital assets are tested and green.
• Plan and manage social media campaigns with Media Team and Agency
• Plan and manage all community management activities from team to content management.
• Lead Influencer campaigns with marketing team manage calendar and content and output KPIs through Tracker
• Plan and land all data driven marketing campaigns from DID collection and reuse to DAD collection activities to reuse and valuation.
• Own and deliver all digital marketing KPI set and aligned by business.
• Demonstrate digital thought leadership and awareness of evolving trends, ensuring creativity across channels, finding and executing opportunities while creating efficiencies and driving creative excellence

WHAT YOU WILL NEED TO SUCCEED

Experiences & Skills

• Relevant experience in Digital Marketing/brand communications/social/PR marketing
• Social Media addict and Digital native is a MUST. You ve always got your finger on the pulse!
• Extensive experience in building social-first (IG/TikTok/YouTube) content strategies and activations driving impact on brand equity and on earned media.
• Proven track record in crafting Digital campaigns.
• Data savvy everything we do is led by insights and data. You must be obsessed with it!
• Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Experience in managing and optimizing media campaigns to maximize return on investment (ROI).
• A go-getter and a self-started. You re hungry to drive impact, grow brands, and leave a strong legacy behind.
• An entrepreneur at heart, you ve got ideas and are keen to see them come to life.
• You know how to challenge the status -quo, asking probing why questions, coming up with new routes to success.
• A strong business mindset focusing on what is needed to drive impact and business results for the brands.
• Ability to work independently and own work/projects.

Leadership

• You are energized by delivering fantastic results. You are an example to others both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.