Digital Marketing Manager

QOO Global DMCC

The Performance Marketing Manager is responsible for overseeing all aspects related to managing the digital platforms, while optimizing the channel mix by using reporting tools and trackers. Duties will include, but is not limited to, planning, implementing, continual monitoring and analyzing the campaign metrics, to identifying trends and optimizing the Return on Ads Spend (ROAS). This will include platforms like, but is not limited to, social media networks, Google Search Ads & Analytics, SEO, PPC, etc.

Core Responsibilities

• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Constantly monitoring and analyzing the campaign matrix to optimize marketing activities in order to improve ROAS
• Allocating and managing budgets optimally to maximize the campaign matrix and ROAS while ensuring that the paid media channels make a positive and growing contribution to the business
• Incorporating A/B testing to enhance efficiencies of future campaign
• Continuously exploring new channels and trends, i.e., voice search, Twitch, augmented & virtual reality, beacon technology, gamification, etc.
• Collaborating with internal stakeholders to consolidate reports and KPI matrices while ensuring strong the data integrity
• Keeping management informed by preparing reports & presentations, interpreting data, and making recommendations accordingly
• Continuously ideate and brainstorm digital experience enhancements to aid conversion rates
• Identifying the latest trends and technologies affecting the industry
• Managing a team of digital specialists by communicating and overseeing the planning, implementation, monitoring and reporting of the marketing strategy and all related campaigns
• Recruit, onboard and train employees, while creating a collaborative working environment which allows for developing personal growth opportunities
• Developing and enhancing workflow processes and systems by coordinating information and requests with internal stakeholders and related operational departments
• Negotiating contracts for advertising, marketing, and promotions activities and partnerships
• Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, benchmarking state-of-the-art practices, and participating in professional societies

What s in it for you? Here are some of what to expect

Benefits

• Competitive Tax-free Salary & Benefits!
• A fast-paced environment and a high-performing team
• Working in a positive environment with talented individuals
• Multicultural environment with over 20 different nationalities
• Great career development opportunities in a growing company
• Opportunity to work on massive campaigns and projects
• Annual training budget for self-development
• Engagement in fast-paced, challenging and unique digital work
• Possibility for relocation and international transfers mid-career
• Comprehensive Health Insurance
• Great work-life balance
• Annual Air Ticket Allowance
• Rewards & Recognitions
• QOO Global are committed to creating and maintaining a workplace environment which fosters mutual respect, integrity, and professional conduct.
• Fun Work Environment

QOO Global is proud to be an equal opportunity employer. We hire candidates based solely on merit and for equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.