Digital PM (Group) Digital Assets Al Futtaim Private Company (LLC)

Mobile App Management

• Lead the mobile-first strategy and end-to-end management of the mobile app experience for leasing, rental, and hire purchase products across the GCC.

• Oversee the evolution and performance of supporting digital assets, including websites and APIs that enable product discovery, lead generation, onboarding, and servicing.

• Collaborate with design, development, and API teams to ensure delivery of intuitive, fast, and engaging digital journeys.

• Drive digital customer acquisition, cross-sell, and upsell strategies within the app and across integrated digital channels.

Product Strategy and Development

• Develop product roadmaps and feature prioritization in alignment with market needs, regulatory requirements, and customer expectations across the region.

• Continuously enhance digital experience based on usage analytics, customer feedback, and benchmark data.

• Track and report on key digital asset KPIs including adoption, conversion, retention, and sales contribution.

Collaboration and Compliance

• Coordinate with business units, including automotive finance, leasing, retail lending, and marketing teams, to align digital capabilities with commercial goals.

• Ensure compliance with digital regulatory standards across all operating markets in the GCC.