Digital Writer, Freelance ITP Media Group

ROLE OVERVIEW

ITP Luxury, part of ITP Media Group, is looking for a digitally fluent writer to join our audience team. This role combines fast-paced news writing, insightful features, SEO-driven content refreshes, and trend-led storytelling. You will work closely with our audience, data, and editorial teams to turn real-time signals, trend alerts, and content opportunities into sharp, high-impact stories across platforms.

KEY RESPONSIBILITIES

• Respond to real-time alerts, trend spikes, and opportunity signals surfaced by StoryCue and other analytics tools.
  
• Produce fast, accurate news stories that reflect brand tone and editorial standards.
  
• Track search trends, competitor coverage, and social conversations to identify timely angles.
  
• Develop mid-length and long-form features informed by audience demand, industry insights, and emerging trends.
  
• Turn data insights into clear, engaging narratives, explainers, and issue-led features.
  
• Pitch relevant, high-impact ideas based on gaps or opportunities revealed in competitor activity.
  
• Refresh and optimize evergreen content, improving clarity, structure, accuracy, and relevance.
  
• Optimize headlines, metadata, URLs, and internal linking to maximize visibility across Google Search and Google News.
  
• Update seasonal or cyclical coverage in line with audience behavior and editorial priorities.
  
• Produce backgrounders and pre-prepared content ahead of key events, announcements, and seasonal cycles flagged by StoryCue or the editorial team.
  
• Contribute to weekly and monthly editorial calendars with clear, data-informed planning.
  
• Tailor story angles to platform algorithms, audience behavior, and channel-specific tone.
  
• Work closely with social editors to ensure stories perform strongly across platforms.
  
  

SKILLS AND EXPERIENCE REQUIRED

• 2 5 years of experience in digital journalism, publishing, or content writing.
  
• Exceptional writing and editing skills across news, features, and explainers.
  
• Ability to interpret and understand analytics (Google Analytics, Story cue, social insights, trends tools) to guide content decisions.
  
• Experience repackaging and refreshing evergreen content.
  
• Ability to write for different platforms and tones (Google, LinkedIn, IG, TikTok, newsletters).
  
• Experience using AI-assisted editorial or trend-tracking tools (e.g., Story cue).
  
• Background in business, policy, culture, technology, entertainment, or lifestyle journalism.
  
• Familiarity with editorial calendars and long-lead planning.