Head of GTM - Trading Lean Technologies  

Lean has tripled in size over the past twelve months. We re on track to triple again next year.

What started as the region s pioneering Open Finance platform is now becoming something bigger: a multi-product infrastructure company powering payments, data, and lending across MENA. We re expanding into new markets, opening offices, acquiring businesses, and building capabilities that didn t exist here before.

We ve processed billions of dollars in transactions. We re trusted by 300+ clients - from Binance and Careem to Etisalat - and backed by General Catalyst, Sequoia, and Shorooq. Our $67.5M Series B was just the beginning.

What you'll own

• Vertical Strategy & Ownership

  • Own the full P&L, GTM strategy, and market penetration for the Trading vertical.
  • Define the vertical s roadmap: user funding flows, instant withdrawals, verification, fraud, KYC, KYT, liquidity management, token risk, and trading-specific settlement needs.
  • Segment and prioritise trading sub-verticals: centralised exchanges, brokerages, retail investing apps, OTC desks, market makers, and crypto-native wallets.
  • Represent the vertical in WBRs, QBRs, and cross-functional forums as the single-threaded owner of revenue targets, risks, and action plans.

• Enterprise Sales Leadership

  • Lead high-stakes enterprise sales cycles with founders, trading operators, CTOs, compliance heads, treasury owners, and product leaders.
  • Own deal strategy for new logos and expansions, especially across instant withdrawals, guaranteed payouts, verification flows, account funding rails, and crypto wallet UX.
  • Position Lean as the infrastructure layer enabling faster onboarding, lower risk, improved liquidity, and seamless funding and withdrawal experiences.

• Cross-Functional GTM Execution

  • Partner with Product and Engineering to influence priorities based on trading workflows, market dynamics, operational bottlenecks, and regulatory requirements.
  • Work closely with PMM to build vertical-specific narratives, pitching angles, pricing strategies, competitive positioning, and sales enablement materials.
  • Ensure tight collaboration with CSM and Solutions Engineering to guarantee activation quality, time-to-value, and consumption growth for trading clients.

• Client & Ecosystem Leadership

  • Act as Lean s executive face across the Trading ecosystem, including industry events, crypto networks, wallet providers, compliance forums, regulators, and top-tier exchanges.
  • Build deep expertise in trading operations: order routing, risk controls, liquidity, custody, wallet flows, fraud vectors, KYC, KYT, settlement, and treasury operations.
  • Build a network of operators who inform GTM direction, test new capabilities early, and amplify Lean s presence in the trading ecosystem.

• Team Building & Vertical POD Leadership

  • Build and lead a dedicated GTM POD (AEs, CSMs, SEs) with KPIs tied to trading-specific consumption and revenue growth.
  • Set a high-performance standard for sales execution, forecasting accuracy, activation quality, and pipeline health.
  • Coach talent to raise the bar on trading domain depth, commercial sharpness, and operational discipline.