Head of Marketing

Ziina

As a Head of Marketing at Ziina you will:

• Own product positioning and messaging strategy, translating Ziina's payment features into compelling customer benefits that drive adoption and differentiate us in the fintech market.
• Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for user adoption and retention.
• Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels and initiatives.
• Drive multi-channel customer acquisition through paid media, content marketing, social media, and partnership strategies while optimizing for healthy CAC payback periods.
• Establish and maintain marketing analytics frameworks to continuously optimize campaign performance, forecast business impact, and inform strategic decision-making.
• Craft Ziina's brand narrative and storytelling that positions us as the go-to payments solution in the region through high-quality, creative content.
• Build and lead a high-performing marketing team, providing coaching, setting clear goals, and fostering a culture of excellence, creativity, and data-driven results.
• Facilitate seamless cross-functional collaboration with product, sales, and executive teams to ensure alignment on messaging, goals, and strategic initiatives.
• Conduct customer research and competitive analysis to inform product positioning, messaging frameworks, and marketing strategies that resonate with target audiences.
• Manage marketing budgets strategically, allocating resources across channels and campaigns to achieve maximum ROI and sustainable, scalable growth.
• Oversee creative asset development with strong aesthetic vision, ensuring all marketing materials maintain brand consistency and premium quality standards.
• Select and manage external vendor relationships, including agencies and consultants, while maintaining high delivery standards and alignment with marketing objectives.