Leadership Business Development - Asset Management Shamal Holding

1) Portfolio Growth Strategy

• Develop and execute a portfolio-wide business development strategy covering:
• Direct-to-consumer acquisition and conversion growth
• New markets
• Translate strategy into annual/quarterly growth plans with clear targets by asset, channel, and product line.
• Build a structured growth governance cadence (pipeline reviews, performance dashboards, monthly commercial reviews with each business).

2) B2C Commercial Growth (Numbers, Conversion, Yield)

• Drive B2C growth through coordinated initiatives with Marketing and Operations:
• Channel mix and campaign planning (digital, affiliates, tourism platforms, influencers where appropriate)
• Conversion improvement across booking journeys, upsell/add-on strategy, retention/loyalty concepts
• Packaging/pricing recommendations in partnership with Asset Management and each business lead (yield and utilization focus)
• Own the portfolio s demand generation roadmap: where to find the next customers and how to convert them efficiently.
• Identify customer segments and experience moments to win (tourists, residents, enthusiasts, learners, premium/VIP).

3) New Products & Services Development

• Establish a repeatable process to discover, test, and launch new products/services:
• Market scans, competitor benchmarking, customer insights, and trend tracking
• Concept creation, feasibility assessments, and operational impact evaluation
• Propose business cases (revenue model, capex/opex, staffing, safety/regulatory implications, payback)
• Pilot design, launch plans, and post-launch performance tracking
• Deliver a rolling 12 24 month product pipeline for each asset and for cross-asset offerings.
• Ensure product innovation supports both B2C (new experiences, memberships, premium packages) and B2B (corporate programs, private buyouts, brand integrations).

4) Cross-Portfolio Packaging & Ecosystem Monetization

• Design and execute cross-portfolio packages (where commercially and operationally viable), e.g.:
• Corporate multi-activity days / leadership programs
• Premium/VIP itineraries for high-value customers
• Identify joint revenue opportunities with hotels, attractions, airlines, cruise operators, and tourism platforms.

5) Data-Driven Commercial Management

• Build portfolio dashboards and KPIs to track:
• Leads, pipeline value, conversion rates /
• Utilization / capacity fill and yield metrics
• CAC/ROAS (with Marketing), partner productivity, churn/retention where applicable
• Profitability by channel/product and contribution margin
• Improve forecasting accuracy and ensure commercial decisions are backed by data and clear assumptions.

6) Stakeholder Leadership & Internal Alignment

• Act as the portfolio BD leader and connector across assets ensuring:
• Clear growth priorities
• Fast decision-making and structured escalation
• Consistent commercial standards, partner governance, and brand alignment
• Collaborate with Operations to ensure growth plans are deliverable without compromising safety, service quality, or customer experience.
• Coordinate with Asset Management on budgets, targets, and investment cases; with Legal on contracts and compliance; with Procurement on commercial vendor deals.