Manager CRM talabat

Role Summary/ Overview

1. User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI

2. Campaign Development: Manage engaging CRM campaigns across talabat s owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention

3. Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

4. Budget management: Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates, closely coordinating with finance, planning and local marketing teams

5. Team management: Manage a team to drive growth through CRM

As a Manager, you will own and implement CRM campaigns for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.

What's On Your Plate?

• Ideation of basic CRM campaigns around the customer lifecycle to meet business needs

• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)

• Monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets

• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets

• Creating visibility for local marketing teams on performance and cost evolution