Manager - Marketing Shamal Holding

Strategic Support

• Support the Senior Marketing Manager and Head of Marketing in the execution of marketing strategies for the L&E portfolio.
• Translate approved marketing strategies into actionable, channel-specific plans aligned with business objectives.
• Contribute customer, market, and performance insights to support planning and optimisation.

Campaign Management & Execution

• Manage the end-to-end execution of integrated marketing campaigns, including briefing, planning, delivery, and performance tracking.
• Coordinate with internal teams and external agencies to ensure campaigns are delivered on time, within budget, and to brand standards.
• Monitor campaign performance and recommend optimisations based on data, market trends, and customer feedback.

Budget & Resource Management

• Support the preparation and management of marketing budgets for L&E initiatives.
• Track spend against budget and support reporting on marketing effectiveness and ROI.

Brand Management

• Ensure consistent brand messaging, tone of voice, and visual identity across all L&E marketing touchpoints.
• Support brand-building initiatives to strengthen awareness, relevance, and differentiation.
• Oversee the development of marketing materials, ensuring quality, accuracy, and alignment with brand guidelines.

Market Research & Analysis

• Conduct market research and competitive analysis to identify trends, opportunities, and risks.
• Analyse campaign and channel performance, providing insights to improve marketing effectiveness.
• Leverage data and insights to inform decision-making and enhance customer engagement.

Stakeholder Management

• Act as a key liaison between the marketing team and L&E business units, fostering strong collaboration and alignment.
• Manage day-to-day relationships with external agencies and vendors, ensuring delivery of high-quality outputs.
• Engage internal stakeholders to gather inputs, align priorities, and communicate marketing plans effectively.

Content Development & Digital Marketing

• Support the development of engaging content across digital, social, website, and experiential channels.
• Work closely with digital and social teams to ensure content is optimised for target audiences and platforms.
• Support digital marketing initiatives including social media, CRM, website updates, and paid campaigns.

Required Competencies

• Strategic Thinking: Ability to support strategic initiatives and translate them into actionable marketing plans.
• Project Management: Strong organisational and time-management skills to manage multiple initiatives simultaneously.
• Agency Management: Experience working with and coordinating external agencies and vendors.
• Analytical Skills: Ability to interpret performance data and apply insights to optimise marketing activity.
• Communication: Strong written and verbal communication skills, with the ability to collaborate across teams.
• Creativity: Proactive and innovative approach to campaign development and problem-solving.
• Digital Proficiency: Solid understanding of digital marketing channels, tools, and best practices.