Marketing Manager DMG Events

Key Accountabilities:

• Plan and execute integrated marketing campaigns targeting the European energy and industrial market
• Drive exhibitor, sponsor and delegate acquisition in line with commercial objectives
• Own and maintain the end-to-end marketing plan across all phases of the event lifecycle
• Deliver multi-channel campaigns across digital, print and experiential platforms, ensuring consistency and performance
• Develop high-impact, locally relevant content (including case studies and success stories) to strengthen market credibility
• Track industry trends across energy and manufacturing to inform messaging, positioning and content strategy
• Support the Head of Marketing in the development of campaign assets and creative execution

Performance Metrics

• Use Monday.com to manage campaign delivery, ensuring all activities are executed on time and aligned to KPIs
• Track and report weekly on performance, completed activities and upcoming priorities
• Work closely with sales teams to drive exhibitor and sponsorship lead generation and pipeline growth
• Partner with conference production to translate content and themes into high-impact marketing campaigns
• Collaborate with digital and content agencies teams to deliver integrated campaigns with measurable outcomes

Data-Driven Strategy

• Build and continuously refine audience data sets to strengthen targeting, segmentation and campaign performance
• Leverage market research, attendee profiling and analytics to shape messaging and audience strategy
• Implement real-time performance tracking, optimising campaigns based on actionable insights
• Analyse campaign and audience data to maximise engagement, conversion and ROI
• Establish and maintain a structured, cyclical data strategy in collaboration with internal data teams
• Translate attendee feedback and performance data into clear recommendations to improve future campaigns

Networking & Engagement

• Promote and manage unique event features such as the Energy Club, Energy Security Forum, Energy-Industry Matchmaking, and more to the local market to ensure attendance.
• Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.

Cross-Functional Collaboration

• Act as the key point of coordination between marketing and specialist functions, including Digital, CRM and analytics
• Ensure alignment with dmg events global portfolio, maintaining consistency in brand, messaging and strategic objectives

Media & PR

• Manage media partnerships and on-site media activity to maximise visibility and coverage
• Monitor media performance and sentiment throughout the campaign, adjusting strategy in real time
• Use insights to inform press releases and communications, ensuring relevance to both global positioning and local market priorities
• Develop and maintain key marketing materials, including the Exhibitor Guide, website content and brochures
• Oversee marketing-related event platforms, including registration systems, mobile apps and networking tools
• Activate advocacy and partner networks to extend campaign reach and audience engagement

Post-Event Engagement Plans

• Use attendee feedback and analytics to shape targeted campaigns for Europe Energy Week 2028
• Prepare and present a full post-event report
• Create a Post Event Report brochure for sharing with key clients within 4 weeks of event closing