MARKETING MANAGER

Confidential Company

Branding / Marketing Strategy

• Lead overall marketing and brand strategy for all automotive brands, ensuring strong market positioning and alignment with the company’s long-term vision.

• Drive big-picture branding initiatives to enhance corporate reputation and project a consistently positive image of the company.

• Develop annual and monthly marketing plans and campaign calendars in coordination with regional brand offices.

• Ensure cohesive brand identity and messaging across all customer touchpoints. Campaigns, Launches & Activations

• Plan and execute product launches, campaigns, promotions etc tailored to local market needs.

• Adapt regional campaigns to maximize customer engagement and business impact.

• Approve creative concepts and ensure all materials meet branding/company guidelines Communication, PR & Corporate Image

• Manage external communication, public relations, and media interactions to strengthen the company’s image.

• Maintain consistent, professional communication that reinforces the company’s brand values and market position Marketing Team Leadership

• Lead, mentor, and manage the marketing team to ensure high performance and effective execution of plans.

• Allocate responsibilities, review work quality, provide guidance, and build team capability in both traditional and digital marketing.

Reporting, Approvals & Performance Tracking

• Submit monthly marketing performance updates and insights to the CEO.

• Keep the CEO informed about upcoming campaigns/events and secure timely approvals.

• Track campaign results and market impact, providing actionable recommendations for improvement

Vendor Management, Digital Marketing & Website

• Oversee social media, online advertising, and listing portals to maximize digital reach.

• Ensure details / updates for each brand are handled on timely basis and reflect current offers and details

• Leverage new tools, trends, and digital innovations to strengthen brand presence.

• Coordinate with vendors, media etc as required

KNOWLEDGE, SKILLS & ABILITIES (KSA)

✓ Strong understanding of automotive industry dynamics, dealer operations, and brand marketing practices.

✓ Knowledge of brand management, product positioning, and customer experience principles.

✓ Understanding of digital marketing channels (SEO/SEM, social media, analytics, CRM systems, digital ads).

✓ Knowledge of PR, media handling, and corporate communication.

✓ Familiarity with campaign planning and budgeting

✓ Understanding of market research, customer insights, and competitive analysis.

✓ Knowledge of brand CI guidelines and marketing compliance requirements.

✓ Awareness of emerging marketing tools, technologies, and trends relevant to the automotive sector. Education & Experience

✓ A Bachelor / Master Degree in Marketing, Communications etc. would be ideal

✓ Additional certifications in digital marketing, communications, PR, media etc. would be highly advantageous

✓ Around 5 to 10 years’ experience in a senior role in marketing & communication with exposure to digital marketing, media handling, product launches, marketing campaigns, team management etc