Off-Plan Sales Manager Artha Realty LLC

Sales Manager — Off-Plan Division

Role Summary

Sales Manager — Off-Plan Division - lead off-plan project sales across major developers in Dubai. The role focuses on driving revenue from new launches and ongoing developments, managing relationships with top developers, and leading a high-performing team of off-plan property consultants.
Own project allocations, sales strategies, launch readiness, and end-to-end pipeline conversion, ensuring Artha Realty delivers consistent results across all major developer portfolios.

Key Responsibilities

Developer & Project Management

• Build and maintain strong relationships with major Dubai developers.

• Secure project allocations, negotiate commission structures, and maintain up-to-date knowledge on project inventory, payment plans, pricing updates and availability.

• Coordinate all project launch activities — training, briefing, prospecting campaigns, events, open houses, and project roadshows.

Sales Strategy & Execution

• Develop and implement the off-plan sales strategy to meet monthly/quarterly revenue targets.

• Conduct frequent market research to identify high-demand projects, new launches, and competitive gaps.

• Manage full sales cycle: prospecting, presentations, unit selection, reservations, booking forms, documentation, and payment plan verification.

• Support agents on strategic negotiations and close high-value deals personally when required.

Team Leadership & Performance

• Recruit, train and mentor a team of off-plan property consultants.

• Build a strong team culture focused on agility, project mastery, and conversion excellence.

• Set targets and KPIs; conduct regular performance evaluations and pipeline reviews.

• Create a structured training program for all new launches, including product knowledge, sales scripts, objection handling and investment analysis.

Marketing & Lead Generation

• Work closely with the marketing team to run project-focused campaigns, digital funnels, landing pages, and event-based lead generation.

• Review lead quality, allocate leads effectively, and ensure timely follow-up by the team.

• Coordinate with developers for co-branded marketing approvals, sales kits, and promotional content.

Compliance & Documentation

• Ensure all sales activities adhere to RERA, DLD and developer-specific guidelines.

• Maintain accurate CRM records, sales stages, and documentation for each deal.

• Oversee reservation forms, token payments, KYC requirements and SPA coordination.

Customer Experience

• Guarantee a smooth, transparent client journey from initial inquiry to handover.

• Provide investment advisory, payment plan clarity and long-term ROI insights to buyers.

• Manage escalations, documentation delays and special approvals professionally.

Required Qualifications & Experience

• Bachelor’s degree in Business, Real Estate, Marketing or related field.

• 5+ years of Dubai real estate sales experience with a minimum of 2 years leading off-plan teams.

• Proven track record selling developer projects and closing high-volume off-plan launches.

• Strong relationships with Dubai developers and experience in allocation negotiation.

• Strong analytical skills and familiarity with project profitability, ROI calculations and payment plan structures.

• CRM proficiency (PropSpace, Salesforce, HubSpot or similar).

• English fluency required; Arabic or other languages are a plus.

• Valid UAE driving licence preferred.

Skills & Attributes

• Strong leadership and team-building ability.

• Excellent presentation and negotiation skills.

• Deep knowledge of Dubai’s off-plan project landscape, launch cycles and price trends.

• Highly organized, fast-paced and able to manage multiple project launches simultaneously.

• Strong commercial sense with focus on conversion, revenue, and client satisfaction.

• Ability to interpret developer inventory sheets, payment plans, project brochures and competitive pricing data.

Key Performance Indicators (KPIs)

• Total revenue and commission from off-plan sales.

• Launch-to-sale conversion rate (qualified opportunities → bookings).

• Number of reservations per project/agent.

• Lead response and follow-up rate by the team.

• Developer allocation utilization (percentage of allocated inventory sold).

• Average sale value and upselling success rate.

• Team performance: attainment, productivity, ramp-up time and retention.

Compensation & Benefits (Template)

• Competitive basic salary + project-based bonuses + uncapped commissions.

• Monthly/quarterly and launch-based incentives.

• Health insurance, annual leave and standard UAE benefits.

• Developer-specific rewards (travel incentives, recognition events, etc.).

• Professional training and certifications (RERA, developer training).

Working Conditions

• Office-based with regular field visits, project site tours and developer office visits.

• Evenings/weekends may be required for launches and events.

• High-intensity launch periods requiring quick decision-making and team coordination.