Senior Associate - Social (Content Creator) Chalhoub Group

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse the Group s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

As a Social Media Content Creator, you will be responsible for developing and executing innovative and engaging content across various social media platforms. Your role will involve creating high-quality visual and written content that aligns with the brand s voice, values, and objectives, while driving engagement, reach, and follower growth. You will work closely with the marketing and creative content teams to ensure cohesive storytelling, while staying up-to-date with social media trends and best practices. You will partner closely with 3 rd parties (Meta, Tiktok, Snapchat .) to co-create content and campaigns. You will be responsible for reporting monthly analysis of content performance to key teams and to adapt strategies accordingly.

• Manage social media channels (Including but not limited to Instagram, LinkedIn, Tiktok ).
• Build a monthly content calendar that resonates with the customer audience.
• Be responsible to continuously grow the platforms follower-base and increase audience engagement.
• Create engaging and innovative content for social
• media platforms with a social-first lense with the ability to edit all content and upload.
• Ensure timely delivery and high quality of work in line with brand standards.
• Align all social content with strategy, brand and business goals.
• Collaborate with the content and brand marketing team to lead pre-planning for social shoots, oversee post-production and drive branded content to completion.
• Collaborate with the brand marketing team to lead on event coverage, pre, post and during, executing the content in a timely manner.
• Develop and maintain a consistent brand voice and visual identity across all social channels.
• Visit the store regularly and collaborate with the store team to lead live from the store content.
• Liaise with brands to request brand imagery and content making sure it is inline with the buy and on brand.

• Coordinate with influencers or external content creators for collaborations and partnerships.

• Collaborate with the buyers on any new or exclusive brand drops to make sure social media is covering all relevant product.
• Define and implement a holistic strategy aligned with business objectives and brand vision, integrating content and culture.
• Provide performance insights to the content and marketing team, promoting a growth culture and optimizing content ideation, distribution,

What you ll need to succeed

• Excellent knowledge and use of social media channels.
• Contacts & proven case studies of work within key 3 rd party players are preferred (Meta, Snapchat, Tiktok)
• Passionate about staying ahead of the curve in digital trends and social media innovations.
• Solid experience in content creation, social media trends, best practices, algorithms and platform management.
• Understanding of current retail trends and their influence on content strategies.
• 3 years of experience with Adobe premiere, Adobe After Effects and video editing software in order to edit social reels and create exceptional interfaces and content for the necessary platforms.
• Excellent knowledge of creative storytelling and visual design.
• Strong communication, interview and interpersonal skills.
• Attention to detail and ability to work under tight deadlines.