Senior Field Marketing Associate Stryker

Essential duties & responsibilities:

Developing the Strategy and Marketing Plan

• Contribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.
• Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Provides metrics and updates back to the larger group on applicable individual segments of the process.

Communication Strategy

• Understands the various types of communications objectives.
• Developing understanding of key communication channels and communication stakeholders.
• Supports the execution of consistent, effective communication with the regional commercial team.
• Supports the development of key communication messaging with a specific focus on the commercial organization.
• Serves as an additional contact for regional commercial team in support of Field Marketing Manager

Commercial Support and Responsiveness

• Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
• Basic knowledge of competitive alternatives.
• Utilizes all product resources and information to responsively support questions from regional commercial teams.

Commercial Enablement

• Familiar with the field commercial structure and the role of commercial activity in the overall marketing mix.
• Gathers information for documents such as presentations, proposals or product guides to support local/regional commercial teams.
• Developing ability to demonstrate product features or applications to commercial team or prospective clients.

Customer Engagement

• Participates in the execution of in-market customer interactions and experiences
• Developing understanding of key regional Stryker faculty.
• Ability to support industry meeting and tradeshows on behalf of the division.

Customer Centric Development

• Leverages strong customer and commercial relationships to understand needs and preferences.
• Advocates on the customer's behalf.
• Seeks help to support dissatisfied customers and address customer challenges within region.

Regional Marketing Insights

• Developing knowledge of the market and industry.
• Developing regional customer knowledge of their experience with divisions products.
• Gathers relevant customer segmentation and value proposition data.
• Supports collecting Voice of Customer and Voice of Commercial Teams on products, services and market trends.
• Gathers and presents market insights to key business stakeholders.

Marketing Objective

• Can generate alternative category definitions for the product or portfolio.
• Identifies whether a business goal meets SMARTI criteria.
• Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

Customer Insights

• Understands the various reasons (variables) of why customers buy the product or service.
• Developing knowledge of regional customers and their experience with divisions products.
• Educates and demonstrates the benefits of key products to HCPs during workshops or trainings.
• Coordinates continuing education needs from the Region for workshops, product presentations, hands-on trainings with the products.
• Maintains and increases professional and technical knowledge by on-the-job training, attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.